Educational Services of America, the nation’s leading provider of behavioral health and education solutions for children and young adults, today announced the company’s new name: ChanceLight™ Behavioral Health and Education.
ChanceLight works with more than 14,000 clients and students in 26 states who have autism spectrum and related disorders and with students who have not been successful in a traditional school setting. The new name was selected to more accurately communicate the scope and nature of the company’s behavioral health and education solutions.
The name also has historic and emotional connections, Mark Claypool, ChanceLight president and CEO, said.
“During World War II, pilots in difficulty could request a powerful light at the end of the runway to help guide them safely home,” Claypool said. “That light was called a Chance light. School districts and families often turn to us in situations of difficulty, and we can provide guidance and hope, just like that light at the end of the runway.
“The word ‘light’ signifies hope, and offering hope is vital to our company’s social mission,” he said.
“We improve lives by providing behavioral health and education solutions with guaranteed accountability and integrity of service,” Claypool said. “We are grounded in Servant Leadership and a social mission to offer hope – and we believe the name ChanceLight, Therapy and Education communicates what we do and what we value.”
In addition to the new name, the company introduced a new tag line, “Changing the Direction of Children’s Lives,” and a new website,https://chancelight.com.
“Every day, our clinicians, teachers, administrators and staff seek to change the direction of children’s lives. We want to honor their commitment by expressing it in our tag line,” Claypool said.
When Claypool founded the company in 1999, it operated private schools, and the name Educational Services of America was an accurate reflection of its services. With the significant expansion of the company’s behavioral health services and programs, the name no longer reflected the company’s breadth.
In 2004, the company acquired Spectrum Center Schools and Programs, which partners with more than 115 school districts to operate schools and programs that provide special education services to students who have emotional and behavioral challenges.
In 2005, the company acquired Ombudsman Educational Services, which partners with more than 120 school districts to provide alternative education programs for students who have dropped out of school, are at risk of dropping out or who haven’t been successful in a traditional setting.
In 2013, the company acquired Early Autism Project, which provides Applied Behavior Analysis (ABA) therapy to children who have an autism spectrum or related disorder.
In 2015, both Ombudsman and Spectrum mark 40 years of service to young people.